Cruz said they had until midnight to sign the final contract or it was over. Time was of the essence. Lighty was in jail and 50 Cent was performing at Summer Jam where event security was tight. Cruz said he had to run to the parking lot to meet Theo Sotomayor, grab the contract, and run back inside the event to give it to 50 Cent for a signature.
Major companies usually lock in and use executives to come up with ideas before an artist or endorser is involved. A: More VitaminWater promotion. I'm excited about it because they allow my input. I'm more closely associated with VitaminWater than anyone. I'm the Air Jordan of VitaminWater. In the tradition of the classic Jaws, Discovery Channel's annual Shark Week is back to take a bite out of summer fun in the surf. Seven days of shows began Sunday, including programs on the deadliest shark attack ever, killer tiger sharks and what it's like to be eaten alive.
You can see a pattern here. Promotions for the annual fright fest's 20th anniversary include New York City cabs painted to resemble great whites and pop-up magazine ads that open to 5-inch-high shark fins. Last year, more than 20 million people tuned in to the 60 hours of Shark Week shows.
To better satisfy the feeding frenzy, Discovery increased it to hours this year. Says head of marketing Marina Anglim: "People love sharks. Toymaker Mattel doesn't have a formal deal with Discovery, but like any good corporate predator, it knows how to attack an opportunity. To be sure no one misses the connection, Mattel cites Shark Week in its product announcement.
Rihanna has rained, er, reigned over radio playlists with her hit song Umbrella. Now, the sexy singer's fans can stay dry under new Rihanna umbrellas from Totes Isotoner and her Def Jam music label. Totes — maker of umbrellas, slickers and rubber footwear — may earn a little hip cachet as well as cash with this deal.
Starting with the Aug. The NFL says it's so security can identify journalists on the sidelines, but the National Association of Newspaper Editors and the Associated Press Managing Editors think the league stepped out of bounds. Everyone wants it in the beverage industry, especially in North America because growth is so tight. Glaceau products, which include vitaminwater, smartwater, fruitwater and vitaminenergy drinks, are sold mostly in North America, with a concentration in the Northeast.
Coke said it would expand into other countries, starting with its key developed markets in Western Europe and Latin America. Coke, based in Atlanta, did not specify what plans it has to distribute vitaminwater, saying it wants to evaluate its route to market, a smart move according to Reilly. Glaceau will operate as a separate business unit within Coca-Cola North America and its top three executives -- Darius Bikoff, Mike Repole and Mike Venuti -- plan to continue running the company for a minimum of three years, the companies said.
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