Conversely, blogs that do find an audience tend to keep adding that type of content. They do not want to be found, except by a few close friends who they explicitly share one of their tumblogs with. Tumblr provides its users with the oldest privacy-control strategy on the Internet: security through obscurity and multiple pseudonymity.
Its users prefer a coarse-grained scheme they can easily understand over a sophisticated fine-grained privacy control — such as Facebook provides — that requires a lot of time and patience. Tumblr proves that the issue is less about public vs. For the latter two, the fact that Tumblr offers full animated gif support is crucial as a differentiator from the static environs of Facebook, Twitter, Instagram and even Pinterest.
Ten seconds of reaction shot — or sex act — make a big difference in expressive power. Also, gifs are far easier to view on mobile devices than video, and so far the big content owners have made little effort to stamp them out via DMCA.
Add relevant tags to your post. You can also use the search words suggested in the trending or recommended searches section as tags if they are relevant. Pay attention while typing in the tags, Tumblr automatically suggests popular tags that are similar as you type. Add them to your posts too and see if they can get you positive results.
Using the most popular tags on Tumblr can also help. Dan Zarella conducted a study on , Tumblr posts and found that shinee, otp, video, reblog and gifs are tags that received the most notes and model, photograph, me, ooc and personal are the least noted tags.
Whole Foods does a great job at using tags on Tumblr. If you visit their Tumblr page, you will notice that all their posts have the most relevant tags. This Whole Foods post is a great example. They used the tags baking, powdered sugar, cake and sifting. Each of these tags is perfect for this photo as it shows a person sifting sugar onto a freshly baked cake. On any social network it is important for you to find the best time to post. You might have learned that it is usually best to post between 12 PM to 3 PM in the afternoon on social media like Facebook and Twitter.
But forget that idea when sharing on Tumblr. Tumblr users are most active between 7 p. Avoid posting between midnight and 4 p. EST as activity is lowest during these times. You can post after 4 p. You can easily schedule images on Tumblr for those times by using Viraltag. You might have already noticed while browsing through the Explore page that images are extremely popular on Tumblr.
As I mentioned at the start, images make up almost 80 percent of all posts. Tumblr users know that people like interacting most with images.
Even the study by Dan Zarrela found that photos get the most notes on Tumblr. Therefore if you want to boost your Tumblr presence, you must regularly post images. These could be photos, illustrations, comics, memes and even gifs. Just make sure they are relevant to the Tumblr brand you are building. These should be a mix of images created by others and those created by you.
Sharing original images is preferred as it will help you standout. You can search tumblr using the search bar, or see the Recommended For You option at the top of the screen. If you look at the top bar, you will notice that you have your post types split up into the following categories:. Although it is advised to experiment with different post formats, keep in mind that tumblr is generally very visual.
In this sense, it is very much like Pinterest. You will see a menu where you can navigate through the home feed, the Explore page, inbox, direct messages, personal activity, and account settings. Again, all of these options are self-explanatory but are the basics of Tumblr layout that you should get familiar with.
The broader your hashtag, the more likely your posts to be discovered. You have to spend some time on Tumblr looking through feeds to get an understanding of the perfect broad hashtags, and ones that are just way too broad.
Keep in mind that your content should speak for itself, and not require a million hashtags. Hashtags are a good way to stay organized. If your page is quite thematic, users will be more likely to look through your whole feed and follow you based on common interests. Tagging posts is really easy. This is done by adding hashtags below your posts, in the post editor. You will also get suggestions of popular tags which makes your job that much easier. One of the differentiating features on Tumblr unlike other social networks is that you get to personalize your page by choosing either a custom theme or a premium one.
The latter is a paid option but gives you more room for customization. Here is where you will be taken next, and you can see what your current page looks like to other users. Here is what your page will look like when you change the header image, the avatar, and title:. To change your theme, you will have to look through the different themes available.
Changing this will change the appearance of your page not in the feed but with your domain name. The Tumblr themes are made by Tumblr or fellow blogging enthusiasts. You also have the option of fine tuning the little details such as your username, language, timezone, visibility and other little tweaks.
Click the Themes button at the bottom of the screen. You can choose from Categories either free or premium Tumblr layouts.
Choose a theme that works best with your type of content. For a photos-only type of blog, install a minimalistic theme that supports a grid, but for a blog with a lot of writing, choose a more advanced one- or two-column theme. The obvious starting place to explore Tumblr is your own dashboard. On there, you can reblog content, post your own and find blogs to follow. One of the first things you should probably do is a little bit of research into similar blogs with your theme or your interests.
You can also check the Recommended For You section to see if there are blogs that might be of interest. Once you decide you want to follow a blog, click Follow in the upper hand corner of the page. Staying active means liking other posts as well.
Be a good Tumblr citizen! Reblog other posts as well, especially if they are good memes;. You can reuse your content from your other social networks, or create your very own visuals to stay in line with the nature of Tumblr.
See our post , and start creating your own content. Tumblr is, after all, another way to express yourself and get artistic. You can start by customizing existing templates, or use VistaCreate as a simplified version of more complex design tools. Creating your own content should be fun! Original content might inspire more reblogs and get your name out there. Simply go to Dashboard on your account page and click Create a New Blog. Yes, you can also use Tumblr to promote your business.
For one, you get a great tool to expand your reach and work towards building yet another community while working at brand recognition. The main difference between Tumblr for business is that you have to do a lot more research. Look into your competitors.
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